That unique combination of assets makes Soundcloud a highly valuable commodity despite its diminished user base and similarly reduced valuation ( now said to be around $250 million from a high of $1 billion). Gives up and coming artists a global platform for reaching fans with no intermediary.Gives artists a direct connection with fans unlike standard streaming services.Has a catalogue unlike any other streaming service, except YouTube (and to a lesser extent, Mixcloud).The legacy of its unique starting point is that Soundcloud: Soundcloud first rose to prominence as a platform for artists before it rocketed into the stratosphere as a consumer destination with its new VC-powered mission statement ‘to be the YouTube of audio’. Here’s why.Ī Streaming Service Unlike Any Other (Except YouTube That Is) Despite this shift in its public narrative, Soundcloud remains a uniquely valuable asset in the streaming landscape, one that would give another streaming service a distinct competitive advantage. With the caveat that multiple additional variables impact WAU vs MAU rates, this would imply that Soundcloud’s MAU number is now closer to 70 million. Spotify, which now has around 150 million MAUs has a Weekly Active User penetration rate of 16% while Soundcloud’s WAU rate is just 6%. Though that number is still widely cited whenever Soundcloud is mentioned in the media, in truth its user base is now much smaller. Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014. This follows on from Spotify’s prolonged but ultimately abortive courting last year. News has emerged of Deezer being a potential buyer of troubled Soundcloud.
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